Initially this site was just supposed to be me ranting about SEO with no one actually listening. I was reading a lot of SaltyDroid’s stuff and felt there needed a similar lone voice in the wilderness, chronicling just how evil Google had become. and they are evil.
Successful corporations are a conundrum.
no matter what the initial intentions are of the founders, eventually (especially if they are floated on the stock exchange) they become soulless money making machines, that must compete and win. This is not just something that inherent in Google, it is a feature of all publicly listed companies.
The problem with Google is that it has for all intense and purposes become a monopoly and like all monopolies, it is now using that monopoly to stifle competition and creativity. That is the saddest thing about Google’s position in the world today. It once promised so much. A new way of doing things. A new way that companies could be and exist! I was all aboard the Google train in the beginning, especially when you compared it to the pariah of the day Microsoft.
Unfortunately like all corporations that gather a certain amount of momentum, the callous and insensitive humans amongst us, identify that there is money to be made and worm their way into the very fabric of the corporation and what was once a promising shining beacon and a possible different trajectory for a big company, was snuffed out. Replaced by the standard kill or be killed mentality that is inherent in all large industry today.
Anyway I digress..
For a long time that is exactly what happened here. I literally had only one reader for 3 months maybe even 4 months. Then something strange happened more and more readers started turning up. So what was once a place I could come to and dump my rantings about Google transformation from Sir Galahad to the Black Knight became kind of popular.
While the popularity was modest it was there and it brought with it something I wasn’t ready for. Some of my readers developed “expectations” and as a result I felt a responsibility to these readers to provide content.
At this point I maid the decision to become a Google/SEO news blog. In my mind I felt this was a good way to give some of my readers what they wanted. News about Google and search in general but with some anti Google editorial I make no apology for this because up until recently most of the editorial about Google was either positive or as in Danny Sullivan’s case positive although hidden under layers of trying to seem unbiased.
“We all know you are biased Danny, you have to be or Matt Cutts won’t turn up to your next SMX event, we get it!”
Anyway in an attempt to give the people what I thought they wanted, this little blog, (which for all intents and purposes) could have been a private diary became a crutch. I was publishing articles everyday, sometimes up to five. While this may work for Barry at Search Engine Roundtable. I don’t get paid to do this.
While not getting paid to do something is fine, if it starts eating into client time, then we have a problem. I would consider my position in life comfortable. I still have clients that I try to do good work for and I don’t want this to suffer.
The other reason is that I have realised I am not that lone voice in the wilderness. There are plenty of good people doing the important job of letting the world know that Google is now evil.
Here is a list of the ones I have found.
- First place has to go to Aaron Wall from Seobook.com. He would have to be considered the pre-eminent Google critic in the SEO arena. Follow him on twitter and be kept up to date on the latest in corporate Google’s shift into total interwebs supremacy.
- John Andrews is a colleague of Aaron Wall and their banter on Twitter about Google’s current course is not to be missed.
- CygnusSEO is an ardent commentator and also has lively discussions with Aaron and John on Twitter.
So will the blog start up again? Probably at some future date. The site became pretty successful for a while there but for now…